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Yeezy Strategy
NIKE AIR YEEZY
With the goal to amplify the noise caused by the launch of the 2nd edition
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ISSAO Brand
ISSAO
Issao Imamura, known as one of the biggest magician in Brazil, had as
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Braido Web
BRAIDO BENEDETTI
Braido Benedetti is a Brazilian architecture company. As part of their
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Braido Brand
BRAIDO BENEDETTI
One of the most important offices of architecture in Sao Caetano
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Escala Brand
ESCALA INC
Escala is a building incorporator company, located in Sao Caetano
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Igara Brand
IGARA
Igara is a multi-brand store located in Recife - Brazil that sells brands
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Tempore Brand
TEMPORE
Tempore is a technology company based in Brazil. They had an old logo
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Ponto Projeto Brand
PONTO PROJETO
Ponto Projeto is a company that develops Interior Design projects
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Nike Graphic
NIKE AM1 LANCEIRO
Launched in 2009, the Air Max One - Lanceiro is, yet, one of the most
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Braido Strategy
NIKE iD
As part of a few pieces that was developed to promote Nike iD in Brazil
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ROZMOWA Brand
ROZMOWA
Paul Rand, the great brand designer, always said that DESIGN is a relationship
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SBR MAGAZINE Graphic
SBR MAGAZINE
SBR Magazine is the first press media about sneaker culture in Brazil
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SBR WEBSITE Web
SNEAKERSBR
As the magazine, the SBR website is the most important digital channel
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INFRA Brand
INFRA
Infra is a company that works basically with connectivity. They work
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Braido
Braido
Braido
Braido
Braido
Braido
Braido
Strategy
X
BRAIDO NEW BRAND
FOR THE LAUNCH OF THE NEW NIKE AIR YEEZY IN BRAZIL WE DEVELOPED AN STRATETY, that involved to send some kits like was of some special division of nike, to a select group of people that could be interested in the launch of the new sneaker. This strategy was developed with the SBR Agency.
CLIENT: X
YEAR: X
CONTACT
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